Reviewed records
201 records.
Business funding signal testing
Live response testing showing how broker-targeted company signals produced direct contact, decision-maker conversations, active funding requirements and future finance review windows.
SME finance testing summary
16.5% positive rate across confirmed contact attempts
Strict positive active responses divided by 97 confirmed contact attempts.
45.7% positive rate once a decision maker responded
Active positive outcomes divided by 35 final decision-maker responses.
82.9% positive or neutral decision-maker response quality
Positive active plus neutral, future-review and keep-warm responses across final decision-maker responses.
£1.104m default-filled green and amber opportunity value
Default-filled opportunity surface area across active positive and neutral rows, shown separately from explicit stated value.
Contact-to-positive journey
Worked records
132 records.
Confirmed contact attempts
97 records.
Positive active responses
16 records.
Decision-maker response quality
Active positive
16 final responses.
Neutral / future / keep-warm
13 final responses.
Negative final response
6 final responses.
Conversion lens
16.5% Positive rate across confirmed contact attempts
29.9% Positive + neutral rate across confirmed contact attempts
45.7% Positive rate once decision maker responded
82.9% Positive + neutral rate once decision maker responded
Opportunity value surfaced
Active positive value
£714k.
Neutral / keep-warm value
£390k.
Pending explicit value
£41k.
Explicit green / amber value
£444k.
Pending explicit value
£41k.
Explicit funding amounts mentioned
Opportunity 1
£250k.
Opportunity 2
£68k.
Opportunity 3
£50k.
Opportunity 4
£50k.
Opportunity 5
£11k.
Opportunity 6
£10k.
Opportunity 7
£5k.
How to read the test
- This is response and opportunity testing, not closed-revenue attribution.
- Positive rows are treated as active commercial responses. Neutral rows are tracked separately as future-review, keep-warm or qualified neutral outcomes.
- Pending rows are still being worked and are not treated as final negative outcomes.
- Explicit value and default-filled opportunity value stay separate so stated amounts are not confused with estimated opportunity surface area.